THE BRIEF
Re-launch Soleil sparkling water as a distinct brand that appeals directly to a Gen-Z audience, using a fresh marketing strategy that breaks through the crowded beverage market.

WHO WE TALKED TO
We engaged with Gen-Z people across the US from all walks of life. To make sure we had some element of subject matter expertise we included foodies, creatives, musicians, fashionistas, and influencers. These individuals were selected for their direct resonance with the desired audience and their role as trendsetters or trend enthusiasts.

WHAT WE TALKED ABOUT
- Getting to Know the Most Feared Generation -
Our interaction focused on exploring their daily life influences, preferences in flavors, media consumption habits, and their social media interactions. The questions set us ip fora totally different type of conversation starting with fridge tours, and including what TikTok made them by, what was the last thing they sent in their group chat, and what a “YOU STARTER PACK” would look like. This dialogue helped us gather deep insights into their personal narratives and preferences and taught us how to speak to this oft feared generation.

HOW CREATIVE INSIGHTS LED TO CREATIVE TERRITORY
The insights from our co-creators directly shaped the creative territory for the relaunch. They influenced everything from the marketing platform’s development to the tone of voice and visual style, ensuring the campaign resonated authentically with the target demographic.