As part of a re-launch of the Soleil sparkling water brand aimed at a Gen-Z audience, we partnered with leading TikTok creators, giving them freedom within their own online voice to show unique takes on a current trend. At the core of the initiative was an original sound we commissioned, and released as a full track on Spotify.

RESULTS
Our partnerships with TikTok all-stars like Sharlize True, Sam Myerson, Chase Del Rosario and the Griffin Brothers have garnered over 44,950,000 views and counting, plus over 150,000+ engagements.