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Process:
Research,
Strategy, and Creative in one process?
We call it Rapid Creative Prototyping.
How it breaks down into 4 weeks.
Week 1
Cast
a group of ideal consumers - real people with real stories
Week 2
Curate
the top ideas and POVs to develop strategy and creative.
Week 3
Collaborate
with them like a true extension of our strategy and creative teams.
Week 4
Create
ideas, insights, or strategies we’ve co-authored with them, ready for presentation.
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