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Intuit TurboTax: Humanizing Tax Experts

What we made





Canada - National

In an effort to bring a greater level of humanity to the accounting professionals employed by TurboTax, we set out to find - and capture images that portrayed them as real people.

Our approach: Get them to talk about anything but taxes. We already knew that they were tax experts, but we wanted to know what other areas of life they considered themselves to be "experts" in.

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